To everyone on the CoinUp journey:
This year, CoinUp turns five.
Five years may seem like just a measure of time. For us, they hold countless choices, challenges and moments of perseverance, and every step CoinUp has taken from an idea to where we are today.
In 2021, I founded CoinUp with a simple, firm belief: digital asset trading should be simpler, safer and more accessible.
Five years later, we continue working toward that goal every day. As our products, markets and users’ needs evolve, this belief has become a clearer direction for CoinUp’s next chapter: “One account. Trade the world. More assets, lower costs and a simpler trading experience.”
That was CoinUp’s starting point.
It has not changed in five years.
Five years of building
CoinUp began with spot, futures and derivatives trading, gradually expanding into US stocks, U Card payments, Simple Earn, Launchpad, Launchpool, CP Chain, payment institution services and a partner network.
We continuously improve our trading systems, product experience and asset management tools. Step by step, we have reached more countries and regions, connecting users, communities and partners across markets and languages.
But to me, CoinUp’s growth has never been only about how many products we launch or how many markets we enter.
What truly matters is whether each update solves a user’s problem, each new feature makes trading simpler and each system upgrade gives users greater peace of mind.
As we expand our products, we continue to regard security and compliance as the foundation of long-term development. We know that users entrust us with more than a transaction: they entrust us with their trust.
For our fifth anniversary, we start again from “0”
At this milestone, we return to our original question:
What more can CoinUp do for our users?
Over the past five years, we have added to the platform: more products, more markets and a more complete ecosystem.
In this next chapter, we also want to make a meaningful subtraction for our users.
Reduce trading costs, lower barriers to participation and make every trade more straightforward.
That is why we have chosen “zero fees” as the central initiative of CoinUp’s fifth-anniversary renewal.
For us, zero fees should be more than a marketing slogan or a fleeting numerical concept.
It represents our most direct response to users’ needs and a fresh look at the trading experience: the value a platform creates should return to its users in tangible ways.
Markets are already complex enough. Trading costs should not be an additional burden.
Through zero fees, we want new users to get started more easily, active traders to execute strategies more flexibly and everyone who chooses CoinUp to experience the benefits of this renewal.
Renewal is about more than new visuals, new products or new messaging.
Real renewal means a better experience for users.
From a trading platform to a more complete ecosystem
Over five years, CoinUp has grown from trading services into a digital asset ecosystem connecting trading, assets, users, communities and innovation. Starting with spot, futures and derivatives, we have expanded into US stocks, U Card payments, Simple Earn, Launchpad, Launchpool, CP Chain and more innovative products, continually broadening the ways users can participate in markets.
As CP upgrades to CPX, we are also rebuilding CoinUp’s ecosystem value framework.
CPX will connect platform benefits, community participation and more use cases, enabling users to participate in and witness the ecosystem’s growth, as well as use CoinUp’s products. However our products and ecosystem develop, one commitment remains:
Every innovation should serve real user needs.
Thank you to everyone on this journey
The meaning of these five years lies not just in how long we have travelled, but in how many people have chosen to travel with us.
Thank you to every CoinUp user.
Thank you for choosing and trusting CoinUp through changing markets, and for every suggestion and piece of feedback. Your voices tell us how our products should improve and where our platform should go.
Thank you to our global communities, KOLs and content creators.
You have brought CoinUp to more people and helped users from different countries, languages and backgrounds connect here.
Thank you to all our partners.
Your trust and collaboration have enabled CoinUp to keep expanding its products and ecosystem.
And thank you to every member of the CoinUp team.
Our industry has changed greatly over the past five years. Thank you for staying focused and protecting the platform’s operations, security and user experience, in both visible and unseen roles.
CoinUp has never travelled alone through these five years.
We are here today because of you.
The next chapter, together
Our fifth anniversary is a milestone, not the end of the journey.
For the next stage, I want to lead CoinUp in a clearer direction:
From “One account. Trade the world” to “Ever-lower trading costs.”
More assets, lower costs and a simpler trading experience.
Starting with zero fees, we want to open a new chapter in CoinUp’s user experience, extending beyond an anniversary campaign.
CoinUp will also launch its Global Partner Program, inviting KOLs, communities, BD teams and institutional partners worldwide to build markets together. Through revenue sharing, growth rewards, CPX incentives and marketing resources, we aim to share long-term growth opportunities with outstanding partners.
For five years, we have witnessed growth together.
In the next chapter, we will continue moving forward alongside our global users and partners.
Thank you for being with us through these five years. As we set sail anew, we start again from “0.”
Queenie Li
Founder & CEO
CoinUp
